What Will You Do To Grow Your Voice Over Business In 2011?

by Bill DeWees on December 25, 2010

The packages have been opened.   Ribbons and bows lie strewn about the family room floor and I’m thankful for another year to be close to the ones I love most.  As I sit here in a rare moment of holiday quietness (after all I do have 3 kids and 1 grandchild) I can’t help but reflect on my blessings of this past year.  I’m most grateful of course for my family, good friends, this great country we live in, and all of the blessings, both material and relational that have been given to me in greater measure than I could have ever hoped for.

Regarding my voice over business, I’m very thankful that I’ve continued to grow my client base.  During a bad economy the first 2 things to typically get cut are advertising and training budgets (the 2 areas that account for most of my business!) which makes me even more grateful!

As you look ahead to 2011, what will you do to grow your voice over business?  Here are a few things that I’ve focused on that have had a positive impact on mine.  Maybe they’ll be helpful to you as well.

1.  Provide great customer service.  It seems that in any business that uses mostly creative talent, deadlines get pushed to their limit.  As a result, we’re often asked to turn around projects in nearly impossible time frames.  I understand the importance of boundaries and establishing reasonable expectations, but I always try to turn client projects around as fast as reasonably possible.  My efforts are almost always rewarded with glowing praise…..and most importantly, more work!  Sometimes it’s just as important to be fast as it is good.

2.  Relentless marketing.  There is no time to let down your marketing efforts in the voice over business!  Where you’re spending money, track it and measure it.  If you’re not receiving a good ROI….drop it!  Some of your most effective marketing should involve no monetary cost all.  I scour the internet everyday for new production companies and ad agencies that might be good prospective clients.  Most of these businesses need good voice over talent that they can partner with.  If they’re not currently in need of new talent, stay in touch so you’ll remain top-of-mind.  You always have to keep the sales funnel full if you want a constant stream of new business coming your way.

3.  Keep your current clients.  It’s much easier and less costly to keep a client than to get a new one.  As I mentioned early, delivering outstanding customer service will help insure continuing business.  I’ve also found that a personal touch can go a long way.  In a time when e-mail has become the standard form of communication, a phone call to a new client and/or a handwritten “thank you” note can go a long way toward establishing good will, and your name, in the mind of the client.  I don’t do a lot of “high touch” communication but I do try to make a few personal contacts with new clients to help establish a more personal connection.

Whatever strategies you decide to implement in 2011, I wish you all of the best in your efforts.  May 2011 become a great start, or great boost to your voice over career!

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Who Is Bill DeWees and Voice-Over-Training.org

Bill DeWees is a professional voice over talent and voice over coach. Bill's voice over credits inlude Warner Bros, Microsoft, Dell, National Geographic, AstraZeneca, Whirlpool, Quicken and many more household names both globally and across the US.

Bill's website www.Voice-Over-Training.org provides valuable voice over training including techniques to record better voice overs, strategies to close more voice over jobs and step by step methods to build a voice over career and business.

Bill DeWees delivers his own style of voice over training through a range of engaging online courses, live workshops, events and personal one on one coaching sharing all his secrets from his own 6-figure voice over business to help you build yours. To connect with Bill or get additional information visit Voice-Over-Training.org

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