by Bill DeWees on February 13, 2012

voice over careerIf you’re trying to begin your voice over career and are having trouble getting going, there are a few pieces of information that you should consider. One of the things that may be holding you back from achieving a successful voice over career is simply how you’ve positioned your voice over business. Allow me to explain.  Earlier today I was consulting with a gentleman who is a very talented guy and has recently launched his voice over career. He’s already picked up a couple of nice jobs early on but was wanting to move things along a little bit faster. We were looking at some of the different aspects of his voice over business and something that stuck out to me was the fact that he doesn’t have his own website.

If the voice over demos you’ve created for your voice over career are only hosted on something like or and you don’t have your own website, you are sending a message to prospective clients.  This message simply says that you are not as fully invested in your business as you could be. It can also send messages such as: “I’m kind of dabbling around to see if this works” or “I have another job and voice overs are just something I’m trying to get into. I’m not trying to be a fully established professional voice talent.”

Positioning Your Voice Over Career

What Message Are You Giving Out About Your Voice Over Career

Does that sound like your voice over career?  Many voice over artists may never tell you that and they may never think it through as thoroughly as I just described it, but there’s definitely something about having a personalized website that will attract prospective clients to your voice over career. If they see that you don’t have your own website (something that would be along the lines of or whatever you decide to call it) these previously stated thoughts are the kind of things that will go through their mind.

When they are considering hiring a voice over talent, the fact that you don’t have your own website may knock you down a little bit lower on their list and ultimate slam the brakes on your voice over career. So if you don’t have a personalized website for your voice over business, that is one of the first things you should look into.  Secondly, think about the kinds of things you are putting on the website to open yourself up to a broader audience. There are far too many with voice over careers who limit their appeal by presenting themselves locally rather than opening up to a larger pool of people.

I witness these types of situations on a daily basis. In today’s voice over business environment, with the internet and the way things are conducted, you really have to think globally rather than locally.  You should be marketing yourself to and getting clients across the country and literally around the  entire world. Having voice over demos and samples on your website that advertise local businesses such as “Sally’s Flower Shop at the corner of North High and Main Street in Springfield”– will hold your voice over career back from reaching a wider variety of areas and people. It might make you appear to be a local radio personality and prospective clients won’t see the depth and diversity of your capabilities. In order to be the most you can be throughout the building of your voice over career, you need to play to all sides of the field and let others see that your work has more than one dimension.

Is Your Your Voice Over Career Staged?

The local commercial may sound great, but it won’t position you as a national or global player or expand your voice over career.  And even though I understand you may not be there yet, but it’s all about staging. Let’s say you never watch HGTV,   but check it out because there are experts on home staging.  They take your home and put it into good shape, regardless of how bad it looked before.  We’re doing the same thing only we’re doing it with your voice over career.

Try to make your own website and stay away from using local samples.  If you don’t have any actual samples from brand name clients nationally known or internationally known brands, then don’t use what you have yet. You will work toward getting those and once you have them, you can put them up. I often hear voice over demos that have a very local sound.  They advertise a local or regional businesses as opposed to positioning themselves as local voice over talent.  Here’s something that will alleviate any fear of doing that during your voice over career: casting directors and agents do not expect that the samples on your demo are actual pieces of work you’ve done.  They understand that you are giving a representation of your range and the best that you can do within that range.

Essentially, you are staging yourself. It’s not expected that your voice over demo actually contain work that you have done yourself. It’s work that you’ve actually recorded for a voice over demo, but not for an end client. So when you’re doing your voice over demo, which could ultimately decide the future of your voice over career, I strongly encourage you not to self produce.  Find a good reputable demo producer who you know will do it effectively and correctly for the good of your voice over career. If you need to give direction or insist on doing it yourself, make sure that you are working on scripts for name brand products that will position you in the mind of the prospect as a national player.  They will hear you staged in a much broader context and that will make you much more appealing.

Now I encourage you to adopt that mindset in everything that you do.  You are always marketing yourself and your voice over career. This happens every time that you have any interaction with a prospective client, whether you are aware of it or not.  Whether it be through your website or through promotional materials, you are marketing yourself.  You are creating an impression. Allow it to be the best impression possible.  And by that I’m also saying you should position yourself on a bigger stage.  Positioning yourself on a global stage will allow you to move your voice over career in a positive direction. Of course, you have to have the voice talent to back all of that up. That comes through voice over coaching, voice over training and through practice as well.  Just don’t sell yourself short by positioning yourself as a local player.

Does Your Voice Over Career Need Help?

By the way, I am in the process of launching a new voice over coaching program.  If you have any interest in going beyond the YouTube voice over training videos and getting some specific one-on-one feedback to help develop your voice over career, drop me an email at I wish you all the best with your voice over career. Get out there, market yourself effectively, and create a great voice over business that appeals to a wide range of people and watch your voice over career takeoff.

Average Rating: 4.6 out of 5 based on 171 user reviews.


Who Is Bill DeWees and

Bill DeWees is a professional voice over talent and voice over coach. Bill's voice over credits inlude Warner Bros, Microsoft, Dell, National Geographic, AstraZeneca, Whirlpool, Quicken and many more household names both globally and across the US.

Bill's website provides valuable voice over training including techniques to record better voice overs, strategies to close more voice over jobs and step by step methods to build a voice over career and business.

Bill DeWees delivers his own style of voice over training through a range of engaging online courses, live workshops, events and personal one on one coaching sharing all his secrets from his own 6-figure voice over business to help you build yours. To connect with Bill or get additional information visit

Leave a Comment


Previous post:

Next post: