If you want to build a successful voice over career, it is absolutely critical that you master the “commercial” voice over read. Next to movie trailers and high profile animation work, it is the most lucrative niche in voice overs.
Why not focus on movie trailers and animation, you may ask? Simple because the opportunities are far more limited than in commercials. If you know me at all, you know that I’m all about ROI (return on investment). I’m obsessive about investing my time, talent, and resources into the areas that will bring me the greatest return. That is the single most important ingredient in your voice over success. Auditioning and recording commercials are a high leverage activity that can be very lucrative!
The 3 questions that will transform your commercial reads (making you more competitive and ultimately getting you more work) are:
1. What’s the mood?
2. What words deserve special emphasis?
3. What is the “transitional” phrase?
3 Questions to Transform Your Commercial ReadsAs you work with commercial scripts, start asking the “3 Questions” and watch your career grow!
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Bill DeWees is a 30 year media veteran and MBA. In addition to training hundreds behind the microphone he is a media and marketing expert.
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