by Bill DeWees on June 13, 2011

It’s easier and cheaper to keep voice over customers than to get new ones. Here is a case study that shows how treating customers right will keep them coming back, again and again.

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Who Is Bill DeWees and

Bill DeWees is a professional voice over talent and voice over coach. Bill's voice over credits inlude Warner Bros, Microsoft, Dell, National Geographic, AstraZeneca, Whirlpool, Quicken and many more household names both globally and across the US.

Bill's website provides valuable voice over training including techniques to record better voice overs, strategies to close more voice over jobs and step by step methods to build a voice over career and business.

Bill DeWees delivers his own style of voice over training through a range of engaging online courses, live workshops, events and personal one on one coaching sharing all his secrets from his own 6-figure voice over business to help you build yours. To connect with Bill or get additional information visit

{ 2 comments… read them below or add one }

Helene Jaubert June 13, 2011 at 8:25 pm

Hello Bill,
Firstly, I want to say how insightful, motivational and vital your video blogs have been to my VO career, I always keep coming back for more!
Now , I have recently was chosen for elearning narration out of India, originally they were looking for a male, and I was shortlisted and awarded the job! What I quoted them for a 477 word job, which included editing & voice recording & studio use, was 180.00 they came back bargaining with me. Well, keeping in mind what you had said about client satisfaction, I went down to 160.00 w/a promise of future jobs with them. I completed the job and emailed it out this afternoon. I can’t help but feel “short changed” did I sell myself/talents short??? Having real bad guilt trip here! Should I have requested a 50% deposit being that the job is in India?????
would appreciate your advice


Bill Dewees June 14, 2011 at 8:41 am

Helene, congrats on the job! I think you did just fine. No need to feel guilty. One thing to keep in mind is that many clients may “promise” future work and not deliver. You may want to wait until they actually give you continuing work before you negotiate a lower rate….or negotiate a deal up front that you will invoice monthly and the rate will depend on the volume of the work that was done in that particular month. Just a few thoughts. There are various views regarding requesting deposits up front. I’ve never requested a deposit on voice over work (including a lot of work from India, China, Europe, etc.) and it has not been a problem. My receivables are right around 95% of what I invoice, so no complaints 🙂 Again, congrats and keep it up!!!


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